The water park in the future development trend of the "four
Source： Release Time：2025-05-18 Pageviews：0
The water park in the future development trend of the "four modernizations"
In view of the past, there is money in governance." This is the thought of the ancients. From the past and present experience, mining forward-looking factors, grasp the future development trend, can provide guidelines for the existing paradise in business, guidance for the construction of new paradise to do. From the viewpoint of sustainable development, with the development of new economy, the prospect of water park the future development trend of "four modernizations": polarization, data, intelligent, user.
In the market positioning is polarized, admiral to maximization and minimization of development. Part of the water park will be with water park and land park resort development. For example, the upcoming Shanghai 2016 Disney Resort and my Zhejiang tourist resort in Jiulong Mountain. The maximum advantage is to have the hotel, catering, entertainment, retail and other mature industrial chain. Tourists generally take more than 2 days of vacation trip. Another part of the water park at around the 1 hour drive to the market, more accurate positioning, more distinctive characteristics, the depth of excavation of cultural tourism, to meet the needs of the surrounding residents pieces of entertainment.
Data, is based on data in marketing ideas speak. "Internet plus", how to use big data and other new concepts, the most direct is based on a large number of data obtained through various channels, in-depth analysis of customer needs, in order to meet the needs of the marketing strategy of the specified. Through long-term data accumulation, according to weather conditions and reservations, predict restaurant sales, reasonable allocation of staff configuration. Further according to the data of the whole industry analysis, and analysis of big data at the national level, determine changes in consumer groups, about 00 after new-new generation head ideas, meet consumer groups single, bring new challenges to low birth rate, the middle-aged.
Intelligent, is focused on the end of line and online seamless docking. On the one hand, we should pay attention to the construction of more efficient and convenient booking channel. On the other hand, to pay more attention to online and offline interaction. Park real time sharing, the park's online visual simulation tour, Park online display of goods can give visitors the choice of reference. In another aspect, the development of a smart terminal, such as smart wristbands, free of charge to the tourists wearing all requirements in the above operation, such as stored value, reservations, reservations, park guide, play the project line status query etc.. On the last hand, in the way of payment will be more intelligent. Cash, credit card, Alipay, caifutong, and see the future brush face, fingerprint, iris and brush in the science fiction film could become a reality. Future, water park will be satisfied with tourists as the highest evaluation criteria, and no longer media, advertising, travel agencies say.
Customization is the change of business model. The transformation of the Internet is actually very simple, but easier said than done, the most important is to change the idea, to have the user thinking, rather than thinking of customers. Users have four characteristics: first, not necessarily in your consumption; two is to often use your services or products; the three is to establish a direct connection with you; the four is to communicate regularly with you. Turn customers into users, attract other industries with water park as attraction, and explore potential commercial value. The other industries come in, shopping centers, movie city, resorts, hotels, real estate, etc., and water park integration, increase interaction with the user, enhance consumer stickiness.
What is the development trend? It is able to influence the society is going to a certain direction or a result of the development of the situation, is the time of the branch, is the possibility of future development of the people is set to only the front face it, welcome it, to challenge, to become a winner.
