Children's consumption has become a market trend, bringing o
Source: Release Time:2025-05-19 Pageviews:0
Children's consumption has become a market trend, bringing opportunities to naughty fort. Due to the influence of the third birth peaks from 1980s to 90s, the number of women aged 20 years and -29 years of age was gradually increasing into a small peak in 2010 -2020. In other words, the current birth peak, "80" parents have a greater share."Baby economy" another strong support point, as well as our unique family structure. Modern cities are generally "4+2+1" family models, four elderly, a couple around a child, "six wallets for a child to spend."". According to a survey conducted by China Social Survey Office, the survey covers 23 cities and their surrounding suburbs, such as Beijing, Tianjin, Shanghai, Guangzhou, Nanjing, Wuhan, Changsha, Qingdao, Shenyang, Zhengzhou and so on. The survey results show that the proportion of household expenditure on urban children in China has exceeded 33%, and still shows a trend of increasing year by year.
The "post-80s" parents are generally more educated and have stronger ability to accept new things. Prefer to learn about new things, spend more on your own, and pay more attention to brands. A strong sense of investment for the next generation. Not only concerned about the child's present, but also more worried about the future of the child. Infant, economy, children's consumption has gradually been welcomed by the market, so it brings infinite business opportunities to naughty fort.
Arcade indoor children's playground to drive consumption
As parents and children demand more and more shopping malls, indoor and outdoor facilities are constantly upgraded. Even a lot of new shopping malls and shopping centers specialize in large areas to operate indoors, and, of course, fees. At this point, the mall is no longer a place to provide care for children, but rather a place for children's consumption. Businessmen are not only from the playground to make money, but also through the professional "naughty fort" attracted children, to drive the popularity of the entire mall, stimulating consumption.
Many parents say that sometimes they don't have a shopping plan. They just take their kids to the mall and play in the naughty house. But when you turn around in the mall, you can buy a favorite one or a cheaper one.