How do the theme parks cope with the changes in tourist flow

Source：    Release Time：2025-05-19    Pageviews：0

In the interaction of natural environment, economic and social factors, tourism consumption has great fluctuation, which including the theme park of scenic tourist flow has obvious change and periodic time. This characteristic of tourist flow is one of the most important reasons for the loss of theme parks in China. The decision makers in theme parks must try to cope with it.
First, the performance, causes and negative impacts of time variation of tourist flow in theme parks
The time variation of tourist flow in theme parks is mainly manifested in three aspects: first, the interannual variation of tourist flow, the main reason is that, like other types of tourist destinations, the theme park has a life cycle
Two, the seasonal differences, monthly differences, monthly differences, work days and weekend differences, mainly due to climate change, vacation system and other cyclical factors;
Three is the difference in the amount of tourists within a business day. It is mainly caused by the spatial distance between tourists and theme parks, the time spent in the theme parks, the time spent in the whole trip and the group composition of tourists.
Both sides of the theme park, which has a positive impact of traffic time changes, such as the tourist season for park managers to provide the preparatory season operation time, also offer a chance to rest and save the waiting time for tourists to visit. However, if the change of passenger flow time in the theme park is more severe, the negative impact of the change of passenger flow time on the tourists and tourists is often far greater than the positive impact. This negative impact includes at least the following aspects:
First of all, when the tourist flow is in peak and obviously exceeds the reception capacity of the theme park, tourists will suffer from long queues, noisy environment, inconvenience of accommodation and so on because of the overloading of the park. This will reduce the effective time and reduce the tourists travel experience quality of tourists and their influence on the theme park satisfaction, revisit rate and word-of-mouth, and threatens the theme park attraction, the future market competitiveness and economic benefits.
Secondly, when overloaded theme park continues for a long time, park, waiter, actors and other types of the staff in general because of mental stress, physical fatigue and errors in the work, increase service attitude variation, service response is not timely, various facilities including recreation facilities, probably because of continuous operation, overload, not timely maintenance and failure. The hardware and software problems will also affect the tourist's experience and satisfaction, but more serious is that they may induce accidents and subjective disputes, thereby endangering the tourists, the personal safety of the staff and the public image of the theme park.
Thirdly, the facilities and personnel idling during the low period of tourist flow will weaken the profitability of theme parks and prolong their investment recovery period. The theme park belongs to an industry with a relatively tight workforce and investment, and is shared by the daily manpower costs and fixed costs. In the majority of the theme park in China is still in the ticket income as the main source of profits in the background, if the traffic is far lower than that of the theme park theme park on the day of the reception capacity, operating income is usually lower than the total cost. If there is a high proportion of such a year, theme parks are vulnerable to annual losses.
Finally, when the tourists lack frequently appear or longer duration, for cost considerations, the theme park will usually cut employee incentive income, even only the basic wage, and reduce or even eliminate the performances, the closure of some recreational facilities, these initiatives will dampen the enthusiasm of the employees, higher employee turnover rate, arouse people's discontent, the long-term development of the theme park is very unfavorable, the theme park may therefore shorten the life cycle.