Children's consumption become the market trend to naughty ca

Source：    Release Time：2025-05-19    Pageviews：0

Children's consumption become the market trend to naughty castle has brought business opportunities.
Due to the 90 s and 1980 s the third time the influence of birth population peak, 2010-2020, 20-29 exuberant fertility period the number of women gradually formed a small peak.
In other words, the arrival of the baby boom, "after 80" parents occupies a larger proportion.
"The infant child economy" another strong point and characteristic of the family structure in our country.
Modern city is generally "4 + 2 + 1" mode of family, four old man, a couple around a child, "six purse for a child to spend".
According to a survey by China social investigation office, the scope of the survey in Beijing, tianjin, Shanghai, guangzhou, nanjing, wuhan, changsha, Qingdao, shenyang, zhengzhou and other 23 cities and the surrounding suburban and rural areas.
Survey shows that China's urban household spending on children in the household consumption has more than 33% and the proportion of total expenditure, and still present a rising trend.
"After 80" parents generally high level of education, strong ability to accept new things.
Prefer to learn new things, consumption has its own idea and pay more attention to the brand.
For the next generation of investment consciousness is stronger.
Not only concerned about their children, now more concerned about our children's future.
The infant child economy, children's consumption has gradually was welcomed by the market, thus to naughty fort brought infinite business opportunities.
Indoor playground to drive consumption
As the parents and children is more and more high to the requirement of market indoor naughty castle, many conditional stores are to upgrade indoor naughty castle ~, enrich the grounds, equipment.
Even a lot of new shopping malls, shopping centers dedicated area to specialize in indoor naughty castle, of course also began to charge.
In this step, indoor naughty castle is no longer a child care service area, but children's consumption management place.
Merchants from not only make money on the playground, but also through professional naughty castle for children, to drive the market sentiment, consumption.
Said there are a lot of parents, sometimes is no shopping plan of its own, only to take their children to the mall, indoor naughty castle son to play, but converted to see like a lap at the mall or buy cheap goods also.