Tourist traffic time change is big different, how to deal wi

Source：    Release Time：2025-05-18    Pageviews：0

In natural environment, economic and social factors, under the function of tourism consumption has great volatility time, causing all kinds of scenic spots, including theme park tourist traffic show obvious change and periodic time.
Tourist passenger flow of this feature is one of the important reasons for the theme parks in China most losses, theme park, try to give policymakers must deal with.
A change, the theme park tourist traffic time of performance, causes and negative effects
Theme park tourist traffic time mainly displays in three aspects: one is the interannual variability of tourist traffic, its main reason is that, like other types of tourism destinations, theme park, there is life cycle;
Tourist traffic in one year, the second is seasonal, monthly differences, month differences, the differences between the workdays and weekends, the difference is the main reason of the cyclical factors such as climate change, holiday system;
Three is a business within the park's visitors differences in the different periods, it is mainly composed of space distance of tourists with the theme park, theme park play time needed for the whole process, tourist groups and other factors.

For between both sides of the theme park, the traffic time change has its positive effect, such as travel off-season for park managers provides preparation for peak season business opportunity, also gives employees a chance to break, saved the time waiting to visit for tourists.
However, if the theme park traffic time change is more intense, traffic time change on the negative impact of the park, visitors often greater than the positive impact.
The negative effect at least include the following aspects:
First of all, when a tourist traffic at peak and obviously exceeds the reception capacity of the theme park, visitors will be suffered by parks overloaded waiting in line for a long time, the environment is noisy, accommodation of inconvenience, and many other burden.
This will reduce the tourists visit time effectively, reduce the quality of tourist experience, affect their satisfaction and revisit rate of theme park and word of mouth spread, threatening a theme park in the future market attraction and market competitiveness and economic benefits.
Second, when a longer duration of severe overloading on a theme park, the park of the conductor, waiter, actors and other kinds of staff usually because mental stress, exhaustion of body and appear loss, poor service attitude, service response, not in time, including amusement facilities, a variety of hardware facilities may be slow because of continuous operation, overload, maintenance fault occurs.
These software and hardware problems also affects tourist experience and satisfaction, and even worse, they may cause safety accidents and disputes between subject and object, thereby endanger tourists, the personal safety of staff and the public image of the theme park.
Again, the traveling passenger flow trough the idle facilities and staff will weaken the profitability of the theme park, extend the investment payback period.
Theme park belong to the Labour force, investment are intensive industry, contribution to the daily labor costs and fixed costs are high.
Most theme parks in China is still on ticket sales as the main profit source of background, if the traffic is much lower than the reception ability, theme park theme park on the day of revenue is usually lower than the total cost.
If a higher proportion of this year, the theme park is easy to encounter annual loss.
Finally, when the lack of tourist traffic frequent or duration is longer, for reasons of cost reduction, etc, theme parks often cut staff some bonus income, even only basic salary, at the same time, reduce or even cancel performances, closing some amusement facilities, these actions will dampen the enthusiasm of workers, pushing up the staff turnover rate, arouse tourists discontent, very adverse to the long-term development of the theme park, theme park may shorten the life cycle.